Creating content in 2022 can mean producing art in various forms. For example, through podcasts, photography, news articles or videography platforms. As an artist, we may have overlapping interests in terms of the content we are producing. Therefore, we may use more than one platform to meet all of our needs. For example, while writing an article can provide more depth, a Youtube video can create more of a visual and audio experience. Podcasts can allow collaboration and multiple platforms to listen on. And as a photographer, a web page can be used for attracting clientele.
Having multiple platforms to post can be great for increasing the amount of traffic to your content and expanding your audience based on specific users engaging on those platforms. Here is some well-intended advice. Streamline all of your content into one accessible place by creating a website!
Why Should You Create a Website?
- If you are serious about making your content develop into a business, a website firstly shows professionalism. If you have a well-polished and thought-through website, your work will reflect the effort you put into your content.
- Building upon professionalism, a website allows you to offer a way for potential clients to get in touch with you. This could be small businesses, individuals wanting to purchase your services or a place for general enquiries.
- Link all of your social media platforms in one place. This makes all of your content accessible at once.
- A website allows your viewers to access the content they might have never seen before. For example, if your viewers mainly read your articles on your blog, they may not know you also do a podcast.
- Sell your products and include your affiliate links. Having a website is a way to promote services you are offering or products you sell. If you have recommendations for other products, you can also include your affiliate links.
These are just 5 reasons why creating a website is beneficial for you as a content creator. Let me know in the comments if you can add to this list. Okay, let’s turn your want for a website into reality.
Setting up Your Website
Step One: Pick a website platform that works best for you. WordPress, Squarespace and Wix are some of the most popular web-building platforms that offer a range of features and subscriptions. I would suggest thoroughly researching eat website hosting site. Watch some videos on how to edit the sites and consider how manageable the site would be. If you plan to edit and manage the site yourself, pick an easy option for making any necessary alterations.
I, personally, choose to use WordPress as I started off as a Basic, free account. For me, this was the best option because I wanted to start writing as a hobby rather than an investment. I also had zero knowledge of website design previously. I found the tools on the editor to be pretty straightforward once you have an initial play around with the site. An attractive feature was the option for changing your account to premium or business. I also liked gathering insights into your audience. This feature meant that I could see how popular each of my posts was. Additionally, I could see the countries of those who frequented my website. For me, seeing traffic drive was an important part of planning my website as I developed.
Step Two: Choose a Domain Name. I suggest purchasing a domain name to set up your website for business purposes. This will mean you have the right to use that name for your website. Choose a name that you will not regret, such as your actual name or the name of the service you are providing. You can use a site such as GoDaddy to register and purchase a domain, which can be applied to your website. Domains do cost money and vary in price. However, if you are thinking of setting up a business, investment is inevitable.
Step Three: Think about the appearance of your website. Your homepage should grasp the concept of your entire website and catch the audience’s attention. Often people will decide whether they want to browse the rest of your website based on the appearance of the homepage. Your homepage’s appearance is dependent on your needs. However, I suggest keeping the website clean, fresh and structured. For example, having well-defined headings and sections which correlate to those headings. Try and maintain a theme throughout the website which is also relevant to your content or services provided. For example, if you are a photographer, you can use photographs to demonstrate your work. Be precise on the appearance of your page to avoid the page looking too cluttered and not easy to read.
Step Four: Set up pages. Providing structure to your website can be as easy as setting up pages that reflect different content you want to showcase. For example, if you have items to sell- set up a shop page. To be contacted by businesses and individuals, set up a ‘Get in touch or ‘contact’ page. Each page should have a purpose and should be easily accessible on the website. As an example here is a list of pages that an online chef could use:
- Recipe Guide
- Purchase Cooking Equipment
- Baking Tutorials
- Culinary Articles
- Get in Touch
Step Five: Create a menu helping your audience navigate around the site. Once you have created your pages, use a navigation or menu tool to link all of these pages together. I suggest having menus both at the top of the page and in the footer of your website. This means that people will be more exposed to the other pages you have to offer. This feature makes the website easier to get around without going back to previous pages.
BONUS TIP: Incorporate your social links. This may include Instagram, Youtube and networking sites such as Linkedin. This helps to draw people from your site to other creative platforms.
Depending on the website hosting site, you may be able to embed some of your Youtube Videos, Instagram Posts or Tiktoks into your site. This is a great way to show off your work from other platforms.
Extra Bonus Tip: Gather feedback on your website from others. Feedback helps us to recognise which changes can be made and identify any problems. I recently helped edit another site. In gathering feedback, I learned the website text was not accurately proportioned for mobile devices. Without this feedback, this issue could have affected the appearance and professionalism of the site.